A social media case study is a detailed analysis of how a business has used social media platforms to achieve specific goals. It examines strategies, implementation, outcomes, and key learnings from the campaigns.

For this case study, I reviewed and refined Milani Cosmetics' Instagram. Milani Cosmetics is an affordable brand that offers high-end products. To push this narrative, I made their content more aesthetically pleasing, informative, and overall classy.

Marketing Case Study
@September 2025