Booked
Booked was created to build a cohesive, visually appealing brand identity for a specific audience. The branding system was applied across a range of elements to help effectively communicate the brand's essence.
Booked is an adventure-focused book club that transforms the way readers experience stories. More than just an online community connecting book lovers around the world, Booked curates immersive travel experiences to destinations inspired by beloved novels.
Visual Brand Identity
@November 2025
The ‘B’ was created with movement in mind to help guide the eye of the audience. Taking what most people know as a location point, it is supposed to fit well into the side of the ‘B’. Both elements are meant to fit well together.
This logo is designed to stand out and be unique compared to most travel and book clubs. The movement of the overall design is supposed to create a strong visual impact.
LOGO DESIGN CONCEPT
The main colors are the dominate colors used in the branding. The main colors were chosen to help make Booked stand out from most travel and book clubs. Each color was chosen with intention to help make the branding feel bold and fun.
The tints are the lighter variations of the main colors offered for the brand. These tints are used to help give the brand a delicate look. These colors are ideal for backgrounds and highlights. They are for the times when you don’t need the colors to be so dominate.
The shades are the darker versions of the colors being used in the brand. They are perfect for times when you want headlines to be bolder and you want to emphasis specific content. Shades help provide strength to the color system.
BRAND COLOR
